On January 21, 2010, Toyota voluntarily recalled 2.3 million Toyota brand vehicles. This recall was in addition to the 4.2 million Toyota and Lexus vehicles that had been previously recalled to correct problems with the floor mats sticking on the accelerator.
With high hopes of salvaging the company’s long-held reputation for reliability and quality, Toyota has been running a one minute apology ad titled “Commitment” wherein Toyota apologizes for its mess ups. Toyota admits that the company has not lived up to consumer standards and expectations and it promises to restore consumer faith in the company.
Although we applaud Toyota for owning up to its mistakes, is it too little too late? The recent apology ad makes us wonder… if Toyota had spent a fraction of the money that it is currently spending on its PR resources for damage control on addressing the recall problems months ago, would Toyota be in the same mess today? The answer is not certain.
Today, the House Energy and Commerce Committee opened the first of three congressional hearings on Toyota’s safety issues. After several hours of testimony on Capital Hill, lawmakers pressed the limits of Toyota’s apologies. Representatives questioned Jim Lentz, president of Toyota’s N. America sales operation about the recent recall problems. While Lentz denied that any electronic glitch can lead to sudden acceleration in Toyotas, experts held that he was wrong.
Toyota seems to resist the possibility that electronic defects can cause safety concerns. Lentz reiterated that “no problems exist with the electronic throttle control system in our vehicles.” But the House Energy and Commerce Committee said Toyota failed repeatedly to seriously investigate electronic issues with the vehicles. As a result, the National Highway Traffic Safety Administration continues to investigate whether electronic glitches are to blame for some of the runaway vehicles that have been linked to 2,600 complaints and 34 deaths since 2000.
Mr. Lentz apologized for the Toyota’s failure to move more quickly to address the safety problems. In an opinion piece published in The Wall Street Journal, Toyota President, Akio Toyoda, acknowledged that Toyota made huge mistakes. “It is clear to me that in recent years we didn’t listen as carefully as we should—or respond as quickly as we must—to our customers’ concerns,” Mr. Toyoda wrote. Tomorrow, Mr. Toyoda is expected to apologize in person for the safety problems and concede that his company grew too rapidly and its priorities “became confused.”
If you have a Toyota or Lexus that has demonstrated a sticking accelerator pedal, floor mats sticking on the accelerator, and/or any other problems, call us today! We are prepared to assist you and ensure that you are fully compensated for the time and trouble that you have incurred with your lemon of a vehicle.
Also, remember that there is no fee or cost to you! In accordance with the statutes that we use to represent you, the manufacturer is responsible to pay for all of your attorney’s fees and costs. Call us toll free at (877) 885-5366 or visit us as Lemon Law Experts today!